Sentosa Crossing Is a Breakout Effort in Tourism Marketing

Singapore's Sentosa Island has virtually cut the ribbon on its latest marketing efforts, Sentosa Crossing, a digital replica of the Little Red Dot's southern recreational destination on Nintendo Switch's Animal Crossing: New Horizons.As the coronavirus continues to have a particularly weighted affect on the global hotel industry, Sentosa Crossing is a case study on how hotel and tourist development groups can not only continue its publicity and branding during this travel drought, but also conti...